The organisation has been promoting and developing since 2011 the knowledge of territory, tourism and traditions’ promotion, wine and food and culture in its different forms and expressions. We promote trade and partnership among territory’s operators.
President: Angela Romeo
Participant Municipalities: : Mombello Monferrato, Ponzano, Camino, Odalengo Grande, Cereseto, Serralunga, Murisengo, Castelletto Merli, Cerrina.
25 touristic operators, such as farm holydays, B&B, restaurants, typical products.
– Create tourist dynamism around us, developing the touristic project “Monferrato Outdoor in the heart of Piedmont”, in order to create attraction, taking advantages of the natural itineraries.
– Locating, charting and identifying hiking itineraries suitable for bikers, trekking and horse rider lovers, to trace on local paved or gravel roads.
– Identifying accommodation, cultural, historic and environment points of interest.
– Create a web site to make available itineraries’ reference and funnel marketing activities (events, offers, news).
– Create a web site suitable for mobile devices, to let the tourists to have the contents available through the free download of Android and iPhone apps.
– Focused training for accommodation (web 2.0, social web marketing)
– A group of “Story Teller” training, experts in the art of telling stories, touching and involving guests through stories and images. The new era of “emotional” marketing, which induces new ideas. Telling the habits, lifestyles and stories of grandparents and great-grandparents induces moments of awesomeness in those who are listening.
– Create a mutual promotion project for Expo 2015.